The Al Fresko team approached us during their expansion phase. They were growing their locations and branching out from events to open physical stores and wanted their new visual identity to represent this change.
Our goal was to capture the essence of the Al Fresko experience in their new visual identity. Drawing inspiration from the freshness of their cuisine, the laid-back vibe of Californian beaches, and the simplicity yet attention to detail in their approach.
We also redesigned their website to match their new look and feel. Our aim was to reflect their new style but also make space for their new, growing online store. As they keep to expand, their website is designed to grow right along with them, showcasing their products and services in a fresh, modern way.
