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brand strategy narrative building print & graphic design visual identity & design web design & development content & campaigns motion & 3D consulting

Aspire + Align

Aspire + Align

brand strategy narrative building print & graphic design visual identity & design web design & development content & campaigns motion & 3D consulting

London, UK

Aspire+Align is a London-based HR consultancy helping businesses and individuals grow. With the launch of their new app, they set out to transform their brand and expand their impact.

A Bold Step Forward

Aspire+Align, a London-based HR consultancy, was evolving. With the launch of their new app—featuring a job board and HR educational content—they needed a brand that would bridge their trusted consultancy roots with their new digital future. They came to us for a rebrand that would feel fresh and dynamic, but still in line with their core ethos.

Aspire+Align, a London-based HR consultancy, was evolving. With the launch of their new app—featuring a job board and HR educational content—they needed a brand that would bridge their trusted consultancy roots with their new digital future. They came to us for a rebrand that would feel fresh and dynamic, but still in line with their core ethos.

Aspire+Align, a London-based HR consultancy, was evolving. With the launch of their new app—featuring a job board and HR educational content—they needed a brand that would bridge their trusted consultancy roots with their new digital future. They came to us for a rebrand that would feel fresh and dynamic, but still in line with their core ethos.

Strategy with Purpose

We started by understanding their market, audience, and goals. Growth is at the heart of what they do, so we built a visual identity that reflects movement and progress. Bright gradients bring energy and dynamism, while deep greens add a sense of trust and professionalism. The custom wordmark balances soft, approachable curves with a structured feel, capturing both their people-first approach and corporate expertise.

Designing the Experience

Their new website serves as both a hub for consulting services and a launchpad for the app, offering a smooth, intuitive experience. Motion design brings the brand to life, making interactions feel fluid and engaging. Every element was designed to reflect their forward-thinking approach while remaining approachable and user-friendly.

Ready for What’s Next

With their new identity, Aspire+Align successfully launched their app, attracting both new users and strengthening their reputation in HR. By blending consultancy expertise with a fresh, digital-first approach, we helped them step into their next chapter with confidence.(Add this at the end)

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