Bali, Indonesia
Meet Blast, Bali's fresh take on indoor cycling, arriving in late 2024. With a modern and fun approach, Blast redefines the indoor cycling experience amidst Uluwatu's exciting energy.
The Blast team approached us with a unique challenge: to craft an identity, brand personality, and website that truly encapsulated their essence and set them apart in a saturated market. They sought to establish a distinctive presence that resonated with their vibrant energy and modern approach to indoor cycling.
The Blast team approached us with a unique challenge: to craft an identity, brand personality, and website that truly encapsulated their essence and set them apart in a saturated market. They sought to establish a distinctive presence that resonated with their vibrant energy and modern approach to indoor cycling.
The Blast team approached us with a unique challenge: to craft an identity, brand personality, and website that truly encapsulated their essence and set them apart in a saturated market. They sought to establish a distinctive presence that resonated with their vibrant energy and modern approach to indoor cycling.
We wanted Blast's style to capture a few things. Firstly, we aimed for its colors and vibrancy to mirror the energy you feel in one of the classes. We infused the brand with the same vitality and excitement.
Additionally, we wanted to give it a bit of a vintage late 80s, vintage nostalgia look, reminiscent of Jane Fonda's iconic gym sessions -- and odd to an era when working out meant having fun.
Think loud music, dancing, and a lot of fun - that's the vibe we're going for.
We build brands that bridge borders through purposeful narratives, design and digital experiences.
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