Bali, Indonesia
Healthy Tribes is a Bali-based restaurant with a mission: to serve up healthy, delicious food that proves taste and health can go hand in hand.
Healthy Tribes approached us with a unique challenge: to visually represent their standout offering of serving healthy, nutritious food that's anything but boring—it's downright delicious. They needed to perfect their brand's identity as they were in the midst of extending their reach from Bali to the Middle East and Europe.
Healthy Tribes approached us with a unique challenge: to visually represent their standout offering of serving healthy, nutritious food that's anything but boring—it's downright delicious. They needed to perfect their brand's identity as they were in the midst of extending their reach from Bali to the Middle East and Europe.
Healthy Tribes approached us with a unique challenge: to visually represent their standout offering of serving healthy, nutritious food that's anything but boring—it's downright delicious. They needed to perfect their brand's identity as they were in the midst of extending their reach from Bali to the Middle East and Europe.
We steered clear of the typical green-and-white aesthetic often associated with healthy eateries, opting instead for a bubbly identity that feels fun, vibrant and exciting.
We picked bright, lively colors and designed patterns and illustrations inspired by fun, healthy fruits and veggies. They not only matched the dishes in the photos but also made you crave them.
We developed a lively brand personality, tone, and wording for Healthy Tribes. While we aimed to educate and establish Healthy Tribes as a healthy food authority, we also infused fun and light-heartedness into the messaging. This approach set them apart from the typical, dull "clean eating" establishments.
We build brands that bridge borders through purposeful narratives, design and digital experiences.
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