Bali, Indonesia
OXOis a real estate developer and property manager based in Bali, Indonesia. With a philosophy rooted in Neo luxury—where simplicity meets soft luxury—OXO builds more than just homes; they craft experiences. Their community-driven approach brings like-minded individuals together to explore leisure, food, wellness, adventure, design, music, work, and impact.
OXO approached us to give their brand a makeover and create an identity that represents every aspect of their business—property development, management, experiences, and community-building.
OXO approached us to give their brand a makeover and create an identity that represents every aspect of their business—property development, management, experiences, and community-building.
OXO approached us to give their brand a makeover and create an identity that represents every aspect of their business—property development, management, experiences, and community-building.
In order to fully translate all of the facets of OXO's brand and offer, we worked on a tool to use when gauging where a piece of content sits.
The gauge goes from darker look-and-feel and serious lingo for the corporate side of their brand, all the way to a softer vibe for their lifestyle activities.
The challenge with the OXO brand was to work on an identity that would feel complete to what OXO is.
As much as OXO offers smart real estate property opportunities to wealthy investors, it also is a lifestyle brand that brings like-minded people together.
Working around the gauging tool we created, we created an identity that would make each aspect of the OXO offer stand out, while still blending into a coherent message overall.
We build brands that bridge borders through purposeful narratives, design and digital experiences.
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