Aachen, Germany
MIN Food is a wholesome catering company based in Aachen, Germany, dedicated to providing nutritious meals to schools and kindergartens. With a mission to make healthy food accessible to all children, especially those from underprivileged backgrounds, MIN Food is committing to helping build stronger, brighter minds,
MIN Food started in 2015 with a big goal: making healthy food available to all kids, especially those who need it most. But they realized they needed a strong identity to show what they're all about, and all of the things they do in their community. That's where we came in.
MIN Food started in 2015 with a big goal: making healthy food available to all kids, especially those who need it most. But they realized they needed a strong identity to show what they're all about, and all of the things they do in their community. That's where we came in.
MIN Food started in 2015 with a big goal: making healthy food available to all kids, especially those who need it most. But they realized they needed a strong identity to show what they're all about, and all of the things they do in their community. That's where we came in.
MIN Food's brand had a lot to say:
First, it had to show that their food is super nutritious and made just right for school kids.
Second, it wanted to teach parents and schools why healthy food is so important for kids' growth and smarts.
Third, it wanted to shout about using local and mostly organic ingredients.
And lastly, it needed to tell everyone about their big heart, like their foundation helping underprivileged kids and their charity work with refugee camps.
We wanted the brand to feel fresh, just like their ingredients, and as wholesome as who they are and their mission. We used soft, earthy colors, and hand-drawn illustrations to translate that.
Since their end customers are kids, we aimed for a youthful vibe, while keeping the brand mature enough to earn trust from schools and government organizations. A balance between youthfulness and professionalism.
We designed and developed their new website, ensuring it reflected every aspect of their mission. Just like their brand, it had to embody and easily translate the love, care, and passion that defines MIN Food.
We also lent a hand in expanding their social media presence. We crafted a launch and content strategy that introduced the MIN Food brand while positioning them as leading voices in the community. Our approach focused on creating educational content to establish them as key thought leaders in the field.
We build brands that bridge borders through purposeful narratives, design and digital experiences.
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